0-100K Case Study – Grant Ambrose


0-100K Case Study – Grant Ambrose


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0-100K Case Study – Grant Ambrose

Watch me over-the-shoulder as I start a new store and scale it to over 100K/month in 30 days

This is EXACTLY what I wish I had been able to watch before I started with Ecommerce

This launch price is heavily discounted and only available for a limited-time only

As an initial launch, I am offering early entry into this Case Study for a select few people to test the Case Study and provide feedback and get honest testimonials for use in Marketing and to better the Case Study (if required) while I complete the remainder of the Case Study. After this, the price will increase.

In this Case Study, you are able to watch me do everything over-the-shoulder live – from finding the winning product to launching the initial ads, to optimizing our website and scaling facebook ads to gross $11,376.49 in ONE day and make over $1000 in daily profit.

I wish I had this exact Case Study when I was first starting Ecommerce because you get to look over-my-shoulder and see all the strategies I’ve used to make over 4 MILLION in sales with my stores. You see:

  • How I found this winning product and why I knew it was going to be a winning product
  • The only types of products I sell and why
  • How to read your Facebook Ads data and optimize your store to increase your Conversion Rate and make more money from your traffic
  • How to structure your Facebook Ads campaigns when testing a product
  • The Facebook Ads I run to make 11K/day with the store (see the types of campaigns active
  • When I first started making sales with Ecommerce, I wondered what a Facebook Ads account looked like that was making 10K plus a day. In this case study, you get to see.
  • Retargeting with Facebook ads by being more strategic
  • How to set up your Profit / Loss sheets and Order fulfillment sheets
  • Most courses focus on helping you get sales but leave out everything after the fact. I remember getting my first sales and not having any idea how to send tracking numbers, fulfill orders, or record profit / loss. Here, I show you the set up I have developed over my years of doing Ecommerce. I 100% wish I had seen something like this when I first started.
  • How to automate fulfillment using CSV files and move to bulk fulfillment using CSV so you can fulfill hundreds of orders in minutes
  • Most Importantly: Learn from my mistakes so you save time and money. I don’t leave out anything in this Case Study
  • See what it looks like when I am bulk ordering 500 units of our product

See how to pay suppliers, as well as how to manage your stock and record everything.

The aim of this Case Study is to show you what it takes behind-the-scenes to scale a store to 100K in 30 days profitably and make over $1000 a day NET PROFIT

The Case Study is split into TWO main sections which are VITAL to running a successful Ecommerce business

SECTION 1: Product Funnel Optimization

In this section, we focus on everything related to optimizing our product funnel and store design. We see trends in our Facebook Ads and then optimize our store based on that data to significantly increase our AOV, add Upsells, increase our Conversion Rate, and evolve our store over time to better sell our product and get ready to convert LOTS of Facebook traffic.

  • How I found this money-making product
  • How I knew this was going to be a winning product (the signs you should look for)
  • How to create the BEST video creative using my exact softwares and format
  • See me launch my initial ads in Facebook Ads Manager and be PROFITABLE on day 3
  • See me create our Facebook business page
  • See me review our Facebook Ads data and make changes to my website which boost our conversion rate
  • … and MUCH, MUCH more!

SECTION 2: Facebook Ads

Here is everything Facebook Ads related. We do a review of the first 4 weeks – one video for each week and we go through the Ads we launched at each stage, why we launch each type of ad at that point in time. Here, you get to see the progression of going from first testing and validating a product through to scaling it to our Lookalike audiences and our worldwide countries (and how we do it profitably).

Then, I separate each Facebook Ads strategy into its own video lesson so you can easily index it and refer to it when you need. This includes how we scaling some campaigns to THOUSANDS with over 2 x ROAS.

  • See how I scale Facebook Ads to 11K / Day
  • See how I set up Retargeting for this product
  • See how I find highly-profitable audiences using more obscure Lookalike Audiences
  • See how I scale out worldwide and sell globally PROFITABLY
  • See how I Scale Up using advanced Facebook Strategies like Bidcap, Target Cost and more bidding strategies (extremely important)
  • … and MUCH, MUCH more!

BONUS SECTION!…You see how we fulfill the orders and get Tracking Numbers to our customers to reduce chargebacks and refunds.

BONUS SECTION!…You will see how we set up some emails in Klaviyo to make an easy 10% extra revenue on Automation (very valuable)

In this Case Study, you are able to watch me do everything over-the-shoulder live – from finding the winning product to launching the initial ads, to optimizing our website and scaling facebook ads to gross $11,376.49 in ONE day and make over $1000 in daily profit.

Again, this Case Study is exactly what I wish I had available when I was first starting with Ecommerce. It would have saved me so much time, energy, and money

Course Content


  • Welcome to the Case Study
  • Using the Case Study software
  • How It Went videos: What they are in this Case Study


  • How I found this winning product
  • The ONLY type of products I test and sell


  • This is the BEST type of Video Ad you should be creating to sell your ecommerce products
  • How to download a Video Ad from Facebook so you can edit it yourself
  • The software I use to edit all my videos and highly-recommend
  • Removing the captions and watermark from the competitors Facebook Video Ad
  • Creating our initial Video Ad
  • Creating variations of our Video Ad quickly!
  • The main things to change when creating Video Variations for your initial Video Ads


  • Creating our Initial Facebook Ads on our Facebook Business Page
  • Proper Campaign / Ad Set / Ad structure for testing our product
  • Finding and choosing Interests for our initial Ad Sets
  • The power of a PPE Campaign
  • Summary of our Initial Ad creation process


  • Calculating our Profit / Loss for the first few days


  • Choosing our Upsell products and my tips on the best types of Upsells
  • Introduction to A/B Testing
  • How to set up the A/B testing software I recommend
  • We have a PayPal ERROR! – How to diagnose when things go wrong on our website
  • How to install Hotjar for when things go wrong next time
  • Pre-purchase Upsell Introduction
  • Pre-purchase Upsell setup to increase our AOV
  • Optimizing our Post-purchase Upsells
  • How It Went: Post-purchase Upsell strategy


  • Buying the products to make our own creatives for ads


  • How to make money with Lead Capture retargeting – Introduction
  • OptinMonster Exit Intent Popup setup
  • OptinMonster SlideIn Popup setup
  • How to set up Listagram with A/B testing
  • How to turn Listagram into a money-making machine on automation


  • Our Ad Account is DISABLED! Here’s what to do
  • Our Cashflow Problem
  • The result of our disabled Ad Account


  • Creating our new store and getting ready to run ads again
  • Recognising the problem with our Product Funnel
  • Optimization One: Related Product
  • Optimization Two: Redesigning our menu
  • Optimization Three: The Cart Page
  • Using information pages to better sell our product
  • Currency Converter Apps for worldwide traffic


  • Introduction to the Facebook Ads section of lessons
  • Calculating our ROAS goal and understanding margins
  • Day One – Facebook Ads Review
  • Week One: Facebook Ads review
  • Week Two: Money saved is money earned (Important)
  • Week Two: Facebook Ads review
  • Day One: New Ads Account
  • Calculating our ROAS goal for our new Ad Account in a different currency


  • KPIs you MUST use in your Facebook Ads Accounts
  • Automated Rules to SUPERCHARGE your Facebook Ads
  • The Facebook Auction system explained
  • The TWO types of scaling that work
  • The goal of scaling


  • Pre-creating your Custom Audiences
  • Facebook Ads Manager columns I use for all my Ecommerce stores
  • How to quickly copy your Ads Manager columns between your Ads Accounts (massive time saver)


  • Introduction to the Scaling Out section
  • Using Interest-based targeting in our Ad Sets
  • Using Obscure Interests in your Facebook Ads to make more money
  • Saved Country Lists and how to use them to scale out
  • The TWO types of Lookalike audiences and why you should use both
  • Video View Audiences
  • TIP! Understanding Video View metrics (most people don’t know this)
  • Purchase Funnel Audiences (these audiences are money-makers!)
  • Budgets (and budget hacks) for Scaling Out
  • The BEST Time to start your Ads to get the MOST purchases
  • Ages and Genders – EXACTLY how I Scale Out for maximum profits
  • New Creatives – How to test and introduce new creatives in your Ad Accounts
  • Frequency-based Audiences
  • Product-grouping Audiences
  • Klaviyo Audiences MUST-KNOW (My favourite type audience!)
  • Scaling Out to Multiple Ad Accounts by Timezone (SUPER-IMPORTANT)
  • TIP! How to easily Import / Export your Ads between Ad Accounts for MASSIVE Scaling Out
  • Stacking Lookalikes and intersecting them with Interests
  • Using timeframes to create highly-profitable Lookalikes
  • CRM Audiences based on ACTIONS and EVENTS users take on your website
  • Final notes for the Scaling Out section


  • Introduction to the Scaling Up section
  • The TWO GOLDEN RULES for Scaling Up
  • Why you shouldn’t Scale Up using Lowest Cost bidding
  • When to Scale Up using Lowest Cost bidding
  • The Difference between Cost Cap, Bid Cap and Target Cost
  • Why VOLUME matters when Scaling Up
  • How to Scale Up with STABLE ROAS (and why your Ads are unstable now)
  • Understanding Traffic Quality and why it is so relevant
  • Target Cost: Scaling with predictable, STABLE ROAS
  • Bid Cap: How we use it to scale profitably with large daily budgets
  • A2TC Method: My secret method for FAST scaling
  • MUP Method: We got 5 x ROAS with this method
  • Final notes for the Scaling Up section


  • Introduction to the Retargeting section
  • The TWO things you need to know to run Retargeting campaigns with great ROAS
  • The BEST Retargeting Ad Sets from this Case Study
  • DPA Ads: How to connect your website catalog to your Facebook Account
  • DPA Ads: Pre-purchase retargeting to get more purchases
  • DPA Ads: Cross-selling to make people buy AGAIN
  • Retargeting with expiring Coupons and other actions
  • SCALING your Retargeting campaigns
  • Final Notes for the Retargeting section


  • Introduction to the Fulfillment section
  • Creating our Orders Master Google Sheet
  • Setting up our CSV Template ready to export our Orders
  • Customer Satisfaction: Why you MUST fulfill FAST or you’ll have NO BUSINESS
  • Orders we need to fulfill and how often
  • MANUALLY fulfilling Orders
  • AliExpress Verification – What to do when your orders are closed for security reasons
  • ONE-CLICK automatic fulfillment using software
  • CSV EXPORT: How to MASS fulfill Orders using CSV files
  • CSV EXPORT: How to PAY your suppliers when using CSV fulfillment
  • My fulfillment HACK to make fulfillment headache-free
  • AfterShip: How to set up AfterShip
  • AfterShip: How to add a Track Your Order button to your website
  • 7-Day Shipping: How I do it and how you can do it too
  • Final Notes for the Fulfillment section


  • Introduction to the Email Marketing section of lessons
  • Why I LOVE Email Marketing
  • Installing Klaviyo and understanding how it works
  • Abandoned Cart Flow to make MASSIVE profits
  • My Secret TAPING UP THE BOX Method to make easy money
  • Browse Abandonment Flow: Convert browsers to purchasers
  • Retargeting Lead Magnets (very important)
  • Campaigns: How they feed THE BEAST
  • Flow Ideas: These are my main Email Flows that helped make my store over $500,000 from emails last year
  • Final Notes for the Email Marketing section


  • Introduction to the Customer Service section
  • The SOFTWARE I use for handling Customer Service
  • Why DISPUTES will KILL your business (and how to prevent them)
  • The EXACT emails I send to customers and how to handle common Dropshipping problems like REFUNDS / EXCHANGES etc
  • How to WIN Disputes
  • Final notes for the Customer Service section


  • Introduction to the Building A Team section
  • Why you MUST build a team
  • The first TWO roles you need to hire and why
  • Your FIRST Hire (to do the grunt work)
  • Your SECOND Hire (to get your sleep back)
  • Your THIRD and FOURTH Hires (to build a professional brand)
  • Project Management Software: Which one and how I use it
  • Team Communication Software: Which one and how I use it
  • Email Marketing: How to hire an Email Marketing team and the best pay structure
  • Ads Agency: When to hire an Agency to manage your Ads and how much it costs
  • Final Notes for the Building A Team section


  • The Store now
  • Congratulations, Thank You, and an Offer just for you

What I have planned to film and added to the Case Study

  • Order fulfillment

    I still need to film the videos which cover how to fulfill orders using Automated one-click software, as well as BULK CSV fulfillment. I’ll show you how to send Orders to your suppliers and then send the tracking numbers to your Customers once you get them.

  • Banking setup and How I set up my business

    I’ll run you through how I set up my business, including banking, legal entities, and how you can do the same (I’m obviously not a lawyer but I can share what works for me).

  • Facebook Ads strategies

    I have a lot of data and strategies in my Facebook Ads account that I have used to scale out to find new profitable audiences and then strategies I have used to Scale Up budgets to these audiences. Currently, I need to film and upload most of this section as I have been focused on actually running the ads and havent had enough time to film the strategies. These are next.

  • Email Marketing and Facebook Ads

    I want to cover some concepts in how to use Klaviyo and email marketing to make money from Facebook Ads in this business

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