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Conquer Content Marketing

Create a content strategy and write blog posts that skyrocket your traffic/authority so you can build your online business faster.

LEARN HOW TO CREATE BLOG POSTS THAT SKYROCKET YOUR TRAFFIC AND AUTHORITY SO YOU CAN BUILD YOUR ONLINE BUSINESS FASTER.

Class Curriculum

Welcome to Conquer Content Marketing!

• Welcome to the course! Read this & grab your welcome packet.
• Join the private Facebook Mastermind Group
• RESOURCE: Welcome packet + pre-homework

Module 1: Foundation / Mindset / Setting Goals

• Lesson 1: Understanding your blog sales funnel
• Lesson 2: Setting goals for your blog
• Lesson 3: The “working backwards” strategy
• Lesson 4: Preparing to write like a marketer
• RESOURCE: Working backwards brainstorming worksheet

Module 2: Niche and Target Audience

• Lesson 1: Why choose a blog niche?
• Lesson 2: How to pick your best blog niche
• Lesson 3: How to define your target readers & create a reader profile
• RESOURCE: Target reader profile worksheets
• RESOURCE: Blog niche workbook
• TUTORIAL: How to make a target reader profile using Canva

Module 3: Blog Post Topics and Headlines

• Lesson 1: Intro to Topics and Headlines (4:22)
• Lesson 2: Blog Posts That Perform Well (5:11)
• Lesson 3: Brainstorming Blog Post Topics (Part I) (13:31)
• Lesson 4: Brainstorming Blog Post Topics (Part II) (10:25)
• Lesson 5: Creating Crazy Clickable Headlines (14:25)
• Lesson 6: Headline Formulas That Work (5:38)
• RESOURCE: Headline Formulas/Cheatsheet
• RESOURCE: 30 Headline Power Words

Module 4: Creating Your Editorial Calendar

• Lesson 1: Editorial Calendar FAQs (6:42)
• Lesson 2: Editorial Calendar Creation Tips (3:11)
• TUTORIAL: How to Use Asana for Your Editorial Calendar (5:11)
• TUTORIAL: How to Create Tasks in Google Calendar (3:49)

Module 5: Developing Your Writing Voice

• Lesson 1: Intro to Voice/Branding (5:45)
• Lesson 2: Brand Discovery Tools/Methods (7:13)
• Lesson 3: Your Signature Writing Style (8:09)
• Lesson 4: Your Writing Style Guidelines (5:37)
• RESOURCE: Brand Brainstorming Worksheet
• RESOURCE: Example Writing Style Guide

Module 6: Blog Content Creation

• Lesson 1: Intro to Blog Post Writing (2:49)
• Lesson 2: Formatting and Readability (7:59)
• Lesson 3: Writing Conversationally (7:15)
• Lesson 4: Outline and First Draft (6:12)
• Lesson 5: Write Your Introduction (7:53)
• Lesson 6: Write Your Body Content (5:42)
• Lesson 7: Write Your Conclusion (3:59)
• Lesson 8: Search Engine Optimization (14:35)
• Lesson 9: Creating Blog Post Graphics (4:06)
• Lesson 10: Editing Your Blog Content (3:53)
• Lesson 11: Improve Your Writing Speed (2:59)
• Lesson 12: Drive Engagement + Social Shares (5:12)
• TUTORIAL: WordPress Uploading + Yoast SEO Plugin (4:54)
• TUTORIAL: Creating Blog Post Graphics in Canva (18:34)
• RESOURCE: SEO Cheatsheet

Module 7: Writing the Best Content in Your Industry

• Lesson 1: What is Epic Content? (4:15)
• Lesson 2: Educate, Motivate, and Entertain (6:54)
• Lesson 3: Skyscraper Content (7:46)
• Lesson 4: The SPACE Method (13:34)

Module 8: Blog Post Promotion

• Lesson 1: Deciding How to Promote (4:24)
• Lesson 2: Optimizing Your Social Media Profiles (3:35)
• Lesson 3: Promoting in Communities (9:14)
• Lesson 4: Social Media Marketing (Part I) (11:37)
• Lesson 5: Social Media Marketing (Part II) (16:16)
• Lesson 6: Social Media Automation (5:25)
• Lesson 7: Emailing Your List (7:23)
• Lesson 8: Repurposing Your Blog Posts (3:05)
• TRAINING: How to Use MeetEdgar (4:47)
• TRAINING: How to Loop Pins Using Boardbooster (3:13)
• TRAINING: How to Schedule Pins Using Boardbooster (4:04)

Module 9: Lead Magnets for List Building

• Lesson 1: Why Grow Your Email List? (4:02)
• Lesson 2: Intro to Lead Magnets (6:50)
• Lesson 3: Creating Effective Lead Magnets (8:33)
• Lesson 4: Lead Magnet Promotion (4:39)
• RESOURCE (*READ BEFORE TECH TRAININGS!*): Lead Magnet Tools and Tech Process Overview
• TRAINING: ConvertKit Overview (3:27)
• TRAINING: ConvertKit Form Setup (3:29)
• TRAINING: ConvertKit Subscribers and Tags (4:54)
• TRAINING: ConvertKit Sequences (5:12)
• TRAINING: ConvertKit Broadcasts (4:56)
• TRAINING: ConvertKit Automations (3:51)
• TRAINING: LeadPages Creation (4:59)
• TRAINING: Connecting a ConvertKit Form to a Standard LeadPage (1:39)
• TRAINING: Connecting a ConvertKit Form to a Drag and Drop Leadpage (2:49)
• TRAINING: Canva Lead Magnet Creation (3:28)
• TRAINING: Canva/PDF Escape Fillable Lead Magnet Creation (2:34)

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