Idea to Launch: create, validate, & demo your idea in 2 days – Evan Kimbrell

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Wouldn't it be amazing if you could just snap your fingers and instantly know all the skills you need to be an Entrepreneur?

Yes, it would be amazing but unfortunately it's not possible.

The finger snapping part that is.

The rest is possible, if you replace finger snapping with 2 days of learning, reading, and practicing.

That's exactly what this course is about: Everything you need to know to become an effective, modern entrepreneur compacted into a weekend course.

No night school, no MBA, and no years of "putting in your dues".

Skip the line, and learn the skills that are crucial to being successful today.

Welcome to my course: Idea to Launch

What we're going to cover:

• How to generate business ideas through 4 different dimensions, 5 "angles", and most importantly through your own skills & interests.
• 25 different thought experiments and exercises that virtually guarantee you will come up with business ideas
• A quick 5 step process for organizing your ideas based on quality and striking the ones that don't pass the test
• 5 easy ways to pre-evaluate your idea before you even spend your first dollar. Do this in less than 1 hour.
• The most effective and simple way of using a landing page for validation purposes, using Launchrock
• How to get more into depth with landing pages and creating advanced pages with Unbounce
•  How to wireframe like a pro with Balsamiq (in exactly 39 minutes)
• How to determine the best route for designing your application – How to get your app designed for as little as $9
• A crash course on design theory, how products and apps are organized, and how to quickly put together what your business needs & doesn't.
• How to use physical sketches to quickly conceptualize and debug your business idea
• How to create easy to use, interactive, and shareable wireframes with Pidoco

The course has over 16 hours of content, so there's much much more covered.

The course is divided into 3 easy to follow modules that comprehensively cover all you need to know to come up with an idea, test it, and build it. This course isn't theory; it's 100% application.

About the instructor:

• Top rated Udemy Instructor with over 630+ 5 star reviews.
• Teaches 10 different courses on Entrepreneurship through Udemy, Skillshare, & One Month.
• All courses by the instructor have 100% positive reviews with an average of 5 stars.

Startup founder for 5 years, raised 3 rounds of capital worth several millions of dollars

Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, & Tesla.

Currently owns and runs Sprintkick, a web agency, that builds web and mobile apps for 20+ Fortune 500 companies. Created and launched over 100+ apps in the last 4 years.

Course Curriculum

Introduction

• Course Overview (2:24)
• First thing to do (1:25)
• Your most important tool – the scratchpad (2:08)
• ACTIVITY: Idea lister builder (3:35)
• WORKSHEET: Idea lister builder
• RESOURCES: recording ideas

Laying the groundwork

• Intro to Section 2 (2:55)
• The idea equation (10:12)
• Areas to isolate and target (10:11)
• 5 types of innovation (15:14)
• Recap of Idea dynamics (8:04)
• Section 2 review material

Making it fit

• Intro to Section 3 (1:48)
• The Fit quadrant: Hobbies & Passions (9:28)
• The Fit quadrant: Skills & Experiences (6:37)
• ACTIVITY: Hobbies, Passions, Skills & Experiences (2:30)
• WORKSHEET: Hobbies, Passions, Skills & Experiences
• ACTIVITY: List out your goals (5:47)
• WORKSHEET: List out your goals
• The 3 business types: Pick yours (13:32)
• How good does my idea have to be? (9:59)
• The Eureka myth (9:48)
• Section 3 review material

Ways of coming up with ideas

• Problem based business ideas (14:56)
• Wouldn't it be great if (6:52)
• Imagine the future (6:41)
• Essential reading for those focusing on startups
• Reverse imagination (5:28)
• The Fit generator (6:41)
• Cater to power users (11:10)
• Reposition Good / Fast / Cheap (8:54)
• Section 4 review material

Business models

• A comprehensive list of online business models & who uses them
• Saas: Software as a Service (12:56)
• Subscriptions & Memberships
• The sharing economy (7:52)
• Marketplaces (8:00)
• On Demand (4:08)
• DTC: Direct to Consumer (5:44)
• Section 5 review material

Evaluate and test

• Intro to Section 6 (1:45)
• Matching fit
• Sustainability
• Path to validation (8:38)
• Section 6 review material

Idea advice

• The value of ideas
• Red oceans & Blue oceans
• Avoid threshold problems (4:52)
• Section 7 review material

Establishing the problem

• "Getting your priorities straight" (Worksheet)
• The idea validation framework
• The idea we're going to use as an example (3:19)
• Customer segmentation (14:08)
• Running a qualitative analysis offline
• 3 practice ideas (Worksheet)
• Section 8 review material

Scope out the competition

• Search techniques for finding competitors (13:36)
• Running a competition analysis (16:49)
• Finding competitors (Worksheet)
• Section 9 review material

Getting your first customer feedback

• Email validation (12:42)
• Forum validation (18:43)
• Recap your results (Worksheet)
• Section 10 review material

Creating your pitch experiment

• Setting up a launchrock page (18:06)
• Using UnBounce for more in depth analysis (11:45)
• Making the Unbounce page fit your idea (13:48)
• Adding conversion goals + dynamic text (7:30)
• Setting up A/B tests for your Unbounce page (17:01)
• Adding a payment button to your page (11:06)
• Extra: Using a payment button in email (5:12)
• Extra: Using templates for extra wow (13:31)
• Extra: Getting a logo for $5 (6:51)
• Extra: Getting domain names (10:05)
• Bad landing page analysis (Worksheet)
• Section 11 review material

Testing your idea in the wild

• Google (16:27)
• Facebook (15:53)
• Getting free coupons for Google ($75), Facebook ($50), Bing ($50) (7:09)
• Section 12 review material

Evaluating results

• Looking over the results (6:20)
• What to do with emails IMMEDIATELY (1:52)
• To repeat or not (6:40)
• Section 13 review material

Introduction to Prototyping

• Terminology A-Z (12:02)
• What is a wireframe? What is a prototype? (6:25)
• High fidelity and low fidelity (6:40)
• Understanding why we use wireframes and prototypes (10:04)
• Important things to understand beforehand (4:45)
• Following the construction path (18:28)
• Section 14 review material

Coming up with details

• Coming up with strategy (11:27)
• Coming up with scope of our project (18:25)
• Section 15 review material

Building our low fidelity version

• Getting started with Pidoco (10:27)
• Getting used to the features in Pidoco (11:43)
• Creating a quick sitemap upfront (14:42)
• The site elements to start with (5:39)
• Using templates (2:32)
• Handling images in Pidoco (9:54)
• Adding and controlling Layers in Pidoco (8:09)
• Annotate everything (10:45)
• Alternative: Using Balsamiq part 1 (19:50)
• Alternative: Using Balsamiq part 2 (3:32)
• An example project created in Balsamiq (3:20)
• Creating the low fidelity version of the Happy Hour app
• Section 16 review material

Creating an interactive prototype

• Getting it designed and polished (10:09)
• Why I don't use HTML/CSS (2:43)
• Introducing M.A.P.
• Adding interactivity to your prototype
• Collaborators & reviewers (12:52)
• Creating the tablet version (9:58)
• Section 17 review material

Prototyping and beyond

• What's next? (3:21)
• Section 18 review material

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