New Generation Mastery Program – Brandon Lucero

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ARE YOU REALLY GOING TO STAY UNHEARD?

HOW MUCH LONGER ARE YOU WILLING TO WAIT TO HAVE A CONNECTED AUDIENCE WHO BELIEVES IN YOUR MESSAGE JUST AS MUCH AS YOU DO?

AND HOW MUCH REVENUE AND IMPACT ARE YOU LOSING BY WAITING AND NOT LEARNING HOW TO CREATE DEMAND?

WELL…

IF YOU’RE ANYTHING LIKE ME, AND THE 7-FIGURE ENTREPRENEURS I WORK WITH, THEN YOU PROBABLY REALIZE YOUR COMMUNICATION, MESSAGING, ABILITY TO CREATE DEMAND AND SALES ARE WHAT FUEL YOU AND YOUR BUSINESS…

… AND WAITING MIGHT BE KEEPING YOU SAFE BUT IT’S ALSO KEEPING YOU STUCK.

UNLESS YOU PLAN ON GIVING UP ON YOUR BUSINESS AND DREAMS THEN YOU ALREADY KNOW YOU’RE GOING TO KEEP MOVING FORWARD… WHAT BENEFIT DO YOU GET FROM MOVING FORWARD WITH UNCLEAR, INEFFECTIVE, AND BROKEN MESSAGING & CONTENT?

IT’S TIME TO SAY WHAT YOU WANT TO SAY, BE WHO YOU WANT TO BE, AND DO IT POWERFULLY AND EFFECTIVELY.

AND IT’S TIME TO LIVE IN A REALITY WHERE YOUR PASSION OVERPOWERS YOUR FEAR AND WHERE YOU MAKE MORE SALES BECAUSE YOU STAND OUT BY STANDING FOR SOMETHING AND COMMUNICATE IT CLEARLY & POWERFULLY.

IT’S TIME FOR NEW GENERATION MASTERY, WHERE YOU STAND OUT FAST, GROW AN AUDIENCE THAT LOVES YOU, CREATE DEMAND, AND MAKE SALES BECAUSE OF HOW POWERFUL YOUR MESSAGING AND CONTENT BECOME.

AND SEE HOW THIS IS GOING TO TRANSFORM YOUR MESSAGING AND CONTENT:

SECTION 1

Invisible Messaging Elements

The most vital part of effective messaging is invisible to most. In fact, most people skip over this because they want things like language patterns, frameworks, scripts, messaging strategy, effective content types, etc and we will give you ALL of those. However, after working with over 1,000 students we realized the people who ALL saw the best results were tapping into 7 invisible elements… some of them were doing it by accident. Well, we don’t want you to do it by accident. We want you to take advantage of these elements, be intentional and use them NOW! This section FUELS the rest of the course and KNOWing these elements helps bring bigger results, faster.

SECTION 2

Demand-Creating Messaging Ecosystem

Some of the biggest reasons most unheard entrepreneurs have messaging and content problems are because their messaging is scattered, it’s not consistent, they’re NOT clear on their message themselves, they don’t know the specific problems they solve, and they are NOT effective in how they communicate in their content. We solve all that by creating, dialing in, and helping you grow and evolve your messaging ecosystem. This shows you exactly what to say, how to say it, and build an ecosystem that allows all the RIGHT messaging elements to hit your audience so that you connect, build demand, and stand out no matter where someone experiences you and your content online. This takes all the guesswork out of what to say and leaves you ONLY saying the right things, at the right time, to the right people. 

SECTION 3

Unique & Engaging Content Structures

This is more than just creating effective messaging… it’s about turning it into content that gets engagement, creates demand, stands out, builds automated connection, and PULLS in the EXACT audience you want. That content can be done through video, images, live streams, podcasts, and more! We show you how to create HYPER ENGAGING content through all those mediums. You get to choose what type of content you want and we will show you how to put it together with your powerful messaging, language patterns, titles, scripts, copy, and more. You will never have to guess what to say, how to say it, and how to put it into content. After publishing hundreds of podcasts, images, videos and producing millions of impressions and views we have tested what content, titles, messaging, scripts, and styles work best in today’s online world. That’s what this section is all about.

SECTION 4

FAST Exposure – Get Eyeballs On You Quickly!

In this program, you will begin to master your messaging, create demand-creating content, stand out, pull in the right audience, and more. But, I want it to happen quickly. I don’t want you to spend years posting, testing, and tweaking. I want you to do it quickly, easily, and affordably. We are going to walk you through our process for posting, driving TARGETED views overnight, testing, improving, tweaking, and evolving your message & content fast. You don’t have to waste years hoping people find your dialed-in content. We will show you how to do it so you get eyeballs on you literally overnight!

HERE’S A HIGH-LEVEL OVERVIEW OF THE COURSE…

S E C T I O N 1

DISCOVERING YOUR INVISIBLE MESSAGING ELEMENTS

MODULE 1

The “Invisible Elements” You Will Need

[7 VIDEOS – Click Here For A Course Tour] These are the secret ingredients to unlocking powerful communication, messaging, and content. This module taps into our philosophies, psychology, principles, and secrets around humans, energy, and how the mind works. Understanding this and going through it yourself will catapult your messaging and communication to an entirely new level. AND… you will be able to shut off the external world so you can move past fear, find the hidden elements of your message and remember who you are, and operate with full personal power.

MODULE 2

The Power Concepts – Powerful People Create Powerful Messages

[3 VIDEOS – Click Here For A Course Tour] To truly create mind-blowing content you need to understand how and why your audience thinks the way they do. You need to understand how YOU and they both create their version of reality. When you understand this it becomes easy to unravel the part of their reality that causes pain and/or suffering. This is the foundation of what creates mind-blowing content and a POWERFUL version of you that leads to a discovery of powerful messaging.

S E C T I O N 2

BUILD THE MESSAGING ECOSYSTEM

MODULE 1

The Journey To Expect

[3 VIDEOS – Click Here For A Course Tour] In this module you will see the entire map and pathway to becoming a New Generation Entrepreneur with mastery over your messaging and craft. We’ve identified and mapped out 6 phases everyone will go through and what is required to move out of each phase. After this module, you will know what phase you’re in, what to expect, and a pathway to get out of it as you navigate through the program. We also set expectations around testing, tweaking, and evolving your messaging and our philosophy around creating powerful and effective messaging.

MODULE 2

Building The Ecosystem Foundation

[7 VIDEOS – Click Here For A Course Tour] Discover ALL 11 messaging elements and more through a series of training, worksheets, and exercises that go to the CORE. Messaging needs to be consistent. It should be effective and engaging no matter where someone is consuming it. They should automatically like you, want to work with you, and love your content. But, that only happens after they experience very specific elements. This is called your messaging ecosystem. With it, you will know what to say and how to say it without having to think. It should be automatic and effective! This is the foundation to all great messaging and we have multiple pieces of training, worksheets, and exercises to pull it all out for you. We will cover everything from your struggling avatar and Future Paced Hero, to forming your Unique Solution, specific library, deeper purpose, common enemies, and more!

MODULE 3

Language Patterns + Frameworks

[11 VIDEOS – Click Here For A Course Tour] Learn the 26+ language patterns we use to PULL people in, create demand, and speak to the subconscious. Not sure how to communicate your message? We will fix that in this module! We will be diving deep into our language frameworks designed to speak to the subconscious of your audience. We show you how to get specific and speak so it lands clearly and creates automatic attention, demand, clarity, and engagement from your audience. You simply take all the messaging we help you pull out and plug them into these proven frameworks I have used to sell millions. 

S E C T I O N 3

TRANSFORMING TO CONTENT

MODULE 1

Content Types, Plans, & Ratios

[4 VIDEOS – Click Here For A Course Tour] As you likely know, we shouldn’t be doing 100% of any type of content. We need a mix of content types, topics, and styles. We give you our most effective styles of videos, live streams, images, podcasts, and more! We have over 25+ different content styles and formats between images, videos, podcasts, and more you can use with our messaging philosophy! We break down the most effective ways to create multiple types of content with your new messaging. With these content types and ratios, we create an effect inside our brand that gets our audience to automatically be drawn into us, like us, want to work with us, and feel like they are a part of our message. 

MODULE 2

Creating Powerful Topics & Titles

[4 VIDEOS – Click Here For A Course Tour] There is a science to pulling out the right video topics and avoiding the ones that could hurt your brand and messaging. We have all the title formats broken down for you! After creating thousands of videos in tons of different niches we’ve found the perfect process to identify the video topics for the fastest results. You will leave this module with a powerful list of topics that all fall within your messaging ecosystem and create demand for your offer and stand out so you get eyeballs on you fast!

MODULE 3

Thought Reversal Content

[8 VIDEOS – Click Here For A Course Tour] Thought Reversals are a content concept we created and developed over the past 4 years. It’s the fastest and easiest way to stand out, shift perspectives, communicate differently, create demand, and be seen as a thought leader. Understanding Thought Reversals alone can transform your content and marketing. Inside, we dive deeper into what they are, powerful scripts & templates, TR frameworks, how to use them, how to identify the ones that will work for you, and the 4 different Thought Reversals styles you can use in content, copy, webinars and more. We have script templates, pull and play scripts, and worksheets that you can simply follow for effective messaging. 

MODULE 4

Connection Content

[5 VIDEOS – Click Here For A Course Tour] Connection content is a hidden concept because most people will look at it as “motivational” or “inspirational” content but it’s deeper than that. This is where you build a deep connection with your audience because you are intentional with releasing certain values, beliefs, and identities into your messaging ecosystem. This is where you get your audience to automatically like you, love you, and RALLY behind your message. We give you all our scripts, frameworks, exercises and more so you can nail connection no matter what type of content you’re using! You’ll find exercises, scripts, templates, worksheets, and more to NAIL your connection content based on the right values, beliefs, and identities. 

MODULE 5

What To Do Content

[7 VIDEOS – Click Here For A Course Tour] What To Do content is our way of saying Educational content. This does NOT mean tutorials. We have 6 different ways to create educational content and only 1 of them is a tutorial we call “The Persuasive Tutorial” because it pulls people in, engages them, and speaks to their subconscious while you go through your tutorial. If you’re ready to learn how to teach while creating demand instead of boring or overwhelming your audience then this module is for you! We have all the templates, exercises, worksheets, frameworks you need to get started today!

S E C T I O N 4

EXPOSURE STRATEGIES

MODULE 1

North Star Platform For Your Intellectual Property

[2 VIDEOS – Click Here For A Course Tour] Not sure what platform to use? Where do you post? Our answer may surprise you. We don’t care! We want to guide you through a process to uncover what is right for you, your business, and your message. Some people thrive on YouTube, some on IG… maybe it’s a podcast? We will show you how to find out what platform you need and how much you should be posting there in order to broadcast your IP, message, content, and unique solution!

MODULE 2

Turning Content Into Marketing Goal

[3 VIDEOS – Click Here For A Course Tour] I never want you to guess with your messaging or marketing. You should KNOW what will work, especially when you go into a launch. In this module, we focus on testing your messaging, webinar titles, marketing, and more. We then show you how to take the data and craft messaging, titles, and communication you KNOW will work before you ever launch. This is where we show you how to take your messaging and content and turn them into golden launches, ad campaigns, and more. This is KEY to evolving your communication, messaging, content, and marketing!

MODULE 3

Organic Posting Strategy

[1 VIDEO – Click Here For A Course Tour] Just like platforms, we don’t focus too much on the “perfect” posting plan because there isn’t one. I’ve seen people thrive with all sorts of different posting plans. This is about you and what you want. You want to post once a day, great! You want to post once a week, awesome! You want to post 3 times a day, sweet! We will show you how to post and grow organically with whatever posting policy you want to create! We will give you options, recommendations and then guide you to grow with your content and message with whatever posting strategy you choose!

MODULE 4

Paid Posting Strategy

[3 VIDEOS – Click Here For A Course Tour] Now that your content is created, scripted, designed, and posted it’s time to speed up the process. Although organic is great, it can also be slow. Let’s get you nearly instant views from the people who would LOVE your content and make sure they see ALL your content. This is how we get your views for a penny then make sure your viewers then see a thought reversal, connection, and what to do video one after another regardless of the platform they are on. You will be everywhere to the right person.

This is also where we start to test your messaging so you can adjust and evolve it quicker. It takes the guesswork out of what part of your message works and which one needs more tweaking. We have an entire process to run you through!

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