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The Venue Academy
An online course that gives you a step-by-step roadmap for building, buying, or renovating a profitable and sustainable wedding venue.
What You'll Get
16 Step-by-Step Modules
35+ Instructional Videos
75+ Lindsay’s Go-to Resources, Checklists, and Templates
What You'll Learn
Finding the Perfect Property
- Learn what to search for in a longtime venue
- How to repurpose an current structure / barn / warehouse
- Building from the floor up
Writing a Business Plan + Getting Funding
- Customizable marketing strategy template designed for venues (really well worth the rate of the route alone!)
- Step-by-step manual to 3 one of a kind investment options
- How to stable investment to build, buy, or renovate
Pricing for Profitability
- How to price your venue for profitability from day 1
- How to scale your venue to fund your retirement
- Create an in-demand venue with a waitlist of clients
Client Experience + Business Management
- Proven marketing strategies for sold-out wedding seasons
- Contracts, policies, and procedures to protect your business
- Customizable templates to streamline your client communication
Worksheets, Templates, Resources
- The EXACT Business Plan Lindsay's clients used to raise over $13+ million to build their dream venues
- 75+ Resources including project management systems
- 60 Email Templates from client inquiry to event execution
NEW MODULE FOR 2021
Owning and Running a Venue During a Pandemic
- Guidelines for operating during a pandemic
- Common responses and best practices for retaining clients
- 8 plug and play email templates
- How to respond to negative PR caused by pandemic cancellations
- PR strategy and FAQs regarding COVID-19 for your website
- Ready-built marketing workflows to make rescheduling and cancellations easier
"Lindsay’s resources have assisted with rescheduling 15 clients and counting!"
– Lauren Reeves with Two Wishes Ranch
The Course Curriculum
01 — WELCOME / HOW TO GET STARTED
02 — WHAT TO LOOK FOR IN A PROPERTY
03 — VENDOR TO VENUE
04 — MARKET RESEARCH
05 — HOW TO WRITE A BUSINESS PLAN
06 — DISCOVER YOUR IDEAL BUSINESS MODEL
07 — FUNDING TO PROFITABILITY
08 — CONTRACTS
09 — POLICIES & PROCEDURES
10 — CRM SYSTEMS
11 — WEB PRESENCE
12 — MARKETING AND ADVERTISING
13 — CLIENT EXPERIENCE
14 — GROWING YOUR TEAM
15 — EVENT MANAGEMENT
16 — BEST PRACTICES FOR FIVE STAR REVIEWS
17 — RESOURCE GUIDE
18 — OWNING & RUNNING A VENUE DURING A PANDEMIC
GET RESULTS
Through this program, Lindsay’s clients have achieved:
- Doubling of their annual revenue
- $13 million in total funding raised
- Finally saying goodbye to their corporate job
- Flexibility and freedom to reclaim their weekends
- Money in the bank and a funded retirement plan
Get The Venue Academy with Lindsay Lucas, Only Price $499
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