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Write More Personality-er Workshop – Justin Blackman
“Style Is The Stuff You Get Wrong” -Neil Gaiman
The thing is, there’s a right way to get stuff wrong. But if we all follow the same rules, nobody will ever notice us.
In this easy-to-binge, easy-to-implement, easy-to-love workshop, we’ll get nerdy on the formulas that make writing fun. (No experience necessary.)
I’ll dissect the science to the silly and translate styles of the wild, so you can see interesting ways to make your copy more poppy—complete with real-world examples of great (and not great) writing in action.
For permission to write the way you want to, and to become the highlight of someone’s inbox, smoosh this button with your poking device.
It’s the right way to get things wrong.
How it works
This delightful chocolate factory of sweet, sweet writerly magic is broken down into itty-bitty delectably smart bites. Its quick n’ easy content will have you writing better in minutes. And your readers will notice a change right away.
Here’s what you get:
- Writing Basics: Fun punctuation, unforgettable rules, and freaky facts about layout
- Pop-py Seeds: Sprinkle these techniques onto your copy to make it pop like grandma’s knees
- Power Moves: Weird ways to make your readers take action (Science!)
- Punch-ups: Over-the-shoulder edits that take your words from blah to booyah
- Swipes & Inspo Lists: Use these uncommon lines to make your copy muy caliente
- Checklists & Transition Lines: Print these out for one last look before you publish
… Plus an insult generator (?), real-time edits, and permission to let go of some long-held writing beliefs implanted by your 5th grade English teacher.
Everybody writes. This workshop makes it more fun. And it makes whatever you send more enjoyable to read.
LOOKING FOR MORE COACHING?
Check out The Personality-er Academy for everything you see here, plus a private group for feedback on your writing and live monthly coaching calls
The Workshop
Welcome video
- 2 mins
- 49.3 MB
Preview
Section 1: White Belt Basics
Introduction: Keys to Great Content
- 7 mins
- 674 MB
Module 1.1: Foundation & Punctuation
- 11 mins
- 820 MB
Module 1.2: Weasel Words & Bullets
- 7 mins
- 593 MB
Module 1.3: 7 Wonky Things & Power Moves
- 10 mins
- 916 MB
Module 1.4: Editing & Funny Rules
- 5 mins
- 543 MB
Section 2: Yellow Belt Techniques
Module 2.1: All The Feels (And Where To Have Them)
- 10 mins
- 620 MB
Module 2.2: Artists, Thieves & Ferris Bueller
- 8 mins
- 814 MB
Module 2.3: Sweeps, UNs & INGs
- 5 mins
- 385 MB
Preview
Your Insult Generator (Link & Demo)
- 4 mins
- 73.2 MB
Section 3: Black Belt Punch-Ups
Module 3.1: Pro Gamer Moves
- 12 mins
- 1.1 GB
Module 3.2: Comedy Techniques For Commoners
- 11 mins
- 1.01 GB
Section 4: Even More Personality-er-er!
Module 4.1: You, Me & UVPs
- 10 mins
- 150 MB
Module 4.2: Swiper Yes Swiping
- 12 mins
- 112 MB
Module 4.3: Discussions, Guarantees & Sam Elliott
- 18 mins
- 146 MB
Module 4.4: Rhymes & Name Drops
- 11 mins
- 88.2 MB
Module 4.5: The Only Email Template I Actually Use
- 6 mins
- 45.9 MB
Module 4.6: And Now You Write
- 2 mins
- 208 MB
Punch-ups, Breakdowns & Bonus Calls
Personality-er Academy Guest: Chris Orzechowski
- (1h 26m 15s)
- 1.2 GB
Personality-er Academy Guest: Kim Krause Schwalm
- (1h 24m 36s)
- 1.09 GB
Joey K. Punch-Up: Fitness Promo
- 44 mins
- 210 MB
Crystal H. Punch-up: Copy Services
- 40 mins
- 166 MB
Belinda W. Punch-up: Funny Blogs
- 37 mins
- 280 MB
Belinda W. Punch-up 2
- 11 mins
- 91 MB
Preview
My Launch Email Breakdown
- 20 mins
- 274 MB
Peter Tingle Email pt. 1 (The Ugly First Draft)
- 10 mins
- 73.2 MB
Peter Tingle Email pt. 2 (Big Changes)
- 10 mins
- 63.3 MB
Peter Tingle Email pt. 3 (The Punch-Up)
- 12 mins
- 52.9 MB
Peter Tingle Email Pt. 4 (Final Tweaks)
- 8 mins
- 108 MB
Bonus Call #1: Guest Funny Writer – Nick Gaudio
- (1h 11m 47s)
- 838 MB
Bonus Call #2: Real World Examples & Punch-ups
- (1h 27m 18s)
- 392 MB
Bonus Call #3: Comics, Beer & Branding
- (1h 22m 47s)
- 303 MB
Downloads
The Printable Personalty-er Punch List
- 122 KB
Personality-er Transition Lines
- 72.6 KB
Ablaut Reduplication & Adjective Order
- 351 KB
Sins & Virtues
- 83.8 KB Beta Videos
Write more personality-er video 1
- 49 mins
- 344 MB
Write more personality-er video 2
- 31 mins
- 219 MB
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