Brand Strategy for Designers – Stefan Mumaw

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Designers: If you've ever wanted to be involved with the longterm strategy for a brand, not just the design, this is the course for you. Learn how to partner with stakeholders and company leaders to define the core elements of a solid brand: its purpose audience, and position in the marketplace. Instructor Stefan Mumaw-a design consultant to such prestigious brands as Johnson & Johnson, Coca-Cola, and Sony—explains howto turn those ingredients into a cohesive strategy. He also shows how t leverage the strategy to build out individual design elements, such as the company logo. Whether you're building a business from scratch or evolving an existing identity, these tips will help you create a compelling brand—one that moves customers to action and inspires lasting connection.

Topics include:

• What brand strategy is and what isn't
• Defining your purpose, your audience, and your market
• Brand design
• Logo design

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