The Venue Academy with Lindsay Lucas

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The Venue Academy

An online course that gives you a step-by-step roadmap for building, buying, or renovating a profitable and sustainable wedding venue.

What You'll Get

16 Step-by-Step Modules

35+ Instructional Videos

75+ Lindsay’s Go-to Resources, Checklists, and Templates

What You'll Learn

Finding the Perfect Property

• Learn what to search for in a longtime venue
• How to repurpose an current structure / barn / warehouse
• Building from the floor up

Writing a Business Plan + Getting Funding

• Customizable marketing strategy template designed for venues (really well worth the rate of the route alone!)
• Step-by-step manual to 3 one of a kind investment options
• How to stable investment to build, buy, or renovate

Pricing for Profitability

• How to price your venue for profitability from day 1
• How to scale your venue to fund your retirement
• Create an in-demand venue with a waitlist of clients

Client Experience + Business Management

• Proven marketing strategies for sold-out wedding seasons
• Contracts, policies, and procedures to protect your business
• Customizable templates to streamline your client communication

Worksheets, Templates, Resources

• The EXACT Business Plan Lindsay's clients used to raise over $13+ million to build their dream venues
• 75+ Resources including project management systems
• 60 Email Templates from client inquiry to event execution

NEW MODULE FOR 2021

Owning and Running a Venue During a Pandemic

• Guidelines for operating during a pandemic
• Common responses and best practices for retaining clients
• 8 plug and play email templates
• How to respond to negative PR caused by pandemic cancellations
• PR strategy and FAQs regarding COVID-19 for your website
• Ready-built marketing workflows to make rescheduling and cancellations easier

"Lindsay’s resources have assisted with rescheduling 15 clients and counting!"
– Lauren Reeves with Two Wishes Ranch

The Course Curriculum

01 — WELCOME / HOW TO GET STARTED

02 — WHAT TO LOOK FOR IN A PROPERTY

03 — VENDOR TO VENUE

04 — MARKET RESEARCH

05 — HOW TO WRITE A BUSINESS PLAN

06 — DISCOVER YOUR IDEAL BUSINESS MODEL

07 — FUNDING TO PROFITABILITY

08 — CONTRACTS

09 — POLICIES & PROCEDURES

10 — CRM SYSTEMS

11 — WEB PRESENCE

12 — MARKETING AND ADVERTISING

13 — CLIENT EXPERIENCE

14 — GROWING YOUR TEAM

15 — EVENT MANAGEMENT

16 — BEST PRACTICES FOR FIVE STAR REVIEWS

17 — RESOURCE GUIDE

18 — OWNING & RUNNING A VENUE DURING A PANDEMIC

GET RESULTS

Through this program, Lindsay’s clients have achieved:

• Doubling of their annual revenue
• $13 million in total funding raised
• Finally saying goodbye to their corporate job
• Flexibility and freedom to reclaim their weekends
• Money in the bank and a funded retirement plan

Get The Venue Academy with Lindsay Lucas, Only Price $499

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